Every leader can become a better storyteller, if they know how.
No matter where you are on your leadership journey, this potent little book offers you a practical pathway to sharing authentic stories that help your message stand out and spark change.
By the time you have finished reading, you will be able to quickly find, build and tell true stories that connect, engage and inspire.
Sally Murphy
Because we live in a time where brave leadership is needed more than ever.
As the world speeds up and disruption intensifies, people struggle with information overload, trust and clarity.
In this modern battle for attention, your voice needs to ring true and cut across the noise - fast.
The good news is that you already have what you need, built into your DNA!
Whether you are a seasoned executive or an emerging leader, this book will inspire you to embrace storytelling as a means to connect with others, navigate change and leave a lasting impact.
This is easy storytelling for difficult times.
A book with fast solutions for busy leaders that will take you from feeling vulnerable to victorious - in just a few hours.
“So What? Who Cares!"is an essential read for anyone looking to harness the power of storytelling to lead with empathy and impact.
Rachel Evers, Legal Counsel and Director of Legal Affairs,
United Nations Related Agency
This book is for anyone who wants to build trust, spur action, inspire collective strength, seed kindness, capture attention and provide meaning and vision that data alone cannot convey.
Ms. Terre Duffy, Head of Education, National Museum of Ireland
Sallys book is heartfelt, funny, eye opening and honest. It will remain on my work desk indefinitely as I dip in and out for renewed inspiration.
Patrick Keeney, Sales Specialist, Clio.
We made space for you to find and build your stories in this accompanying workbook. Our advice is to print it off and schedule some time in your calendar to go through it. Make a cup of something hot, turn off your notifications and begin your story adventure.
Chapter 1
SO WHAT? WHO CARES!
...Why stories matter more than ever
Chapter 2
BECOMING A STORIED LEADER
...why this is a skill you can’t ignore
Chapter 3
THE SCIENCE OF STORYTELLING
...Why you can trust that it works
Chapter 4
THE ART OF STORYTELLING
...Why anyone can tell better stories
Chapter 5
LIONS AND TIGERS AND BEARS, OH MY!
...Why you don’t have to be afraid
Chapter 6
TIME TO TOOL UP
…Why you need these three stories
Chapter 7
THE MAP IS NOT THE LANDSCAPE
…Why practice makes possible
Chapter 8
FORTUNE FAVOURS THE BRAVE
...Why it’s time to trust your story
Reading this book made me want to be a better leader, a storied leader. Practical, challenging, instructive, funny and inspiring! A must read for leaders who want to connect, inspire and move people..
Gary Hartnett, Global Platform Leader,
Small Molecule, Johnson & Johnson
Sally Murphy’s So What? Who Cares? will have you testing new stories tomorrow…and reaping the benefits. As she says in the book, "Our experiences can be alchemised into gold.” True story! Find your gold.
Annette Simmons, Author of ‘The Story Factor’
I really enjoyed this book. It left me feeling inspired and encouraged to be a better, more storied leader. There are many tools throughout that I will pick up and use, it is such a valuable resource.
Edel Collins, General Manager,
Thermo Fisher Scientific, Cork, Ireland.
Storytelling Drives Change: Leaders who use storytelling cut through noise, capture attention, and inspire meaningful action.
Anyone Can Learn to Tell Stories: Storytelling is a skill anyone can develop with the right structure, practice, and intention.
Stories Create Deep Connections: Stories activate the brain, building empathy and trust between leaders and their teams.
