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    <loc>https://www.welltold.ie/about</loc>
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      <image:title>About Welltold</image:title>
      <image:caption>Little me with a sculpture by Christy Keeney</image:caption>
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      <image:title>About Welltold</image:title>
      <image:caption>Early days, dreaming of being in business.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1633006168540-JADTJX3ULBDD7S1GFY59/WebRes_SallyMurphy_Welltold_FirechildPhotography-6920+2.jpg</image:loc>
      <image:title>About Welltold</image:title>
      <image:caption>Image: Firechild Photography</image:caption>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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      <image:title>About Welltold</image:title>
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  <url>
    <loc>https://www.welltold.ie/blog</loc>
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    <lastmod>2025-11-18</lastmod>
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  <url>
    <loc>https://www.welltold.ie/blog/before-your-story-finds-its-voice</loc>
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    <lastmod>2025-11-18</lastmod>
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    <loc>https://www.welltold.ie/blog/executive-presence</loc>
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    <lastmod>2025-02-28</lastmod>
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  <url>
    <loc>https://www.welltold.ie/blog/best-in-class-communicators-lessons-from-dr-martin-luther-king</loc>
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    <lastmod>2025-02-28</lastmod>
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    <loc>https://www.welltold.ie/blog/lets-make-better-presentations</loc>
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    <lastmod>2025-02-28</lastmod>
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    <loc>https://www.welltold.ie/blog/public-narrative</loc>
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    <lastmod>2023-11-25</lastmod>
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    <loc>https://www.welltold.ie/blog/how-to-craft-your-origin-story</loc>
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    <priority>0.5</priority>
    <lastmod>2023-08-03</lastmod>
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  <url>
    <loc>https://www.welltold.ie/blog/im-writing-a-book</loc>
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    <lastmod>2024-05-14</lastmod>
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  <url>
    <loc>https://www.welltold.ie/blog/tag/Communication+skills</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.welltold.ie/blog/tag/presentation+skills</loc>
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  </url>
  <url>
    <loc>https://www.welltold.ie/blog/tag/leadership+communications</loc>
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  <url>
    <loc>https://www.welltold.ie/why-story-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589386211952-T8IJ8J77VOZ9QYGIWS1V/welltold-happens-in-brain-01.png</image:loc>
      <image:title>Why Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589379676921-WVHBXJCDUAN8STW9ZU3E/Five+Facts-01.png</image:loc>
      <image:title>Why Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589379811000-09JUT3E6LYC1TG1W1NSD/Five+Facts-05.png</image:loc>
      <image:title>Why Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589379782284-27IMAWOGN8CIPCE9V0YW/Five+Facts-04.png</image:loc>
      <image:title>Why Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589379712805-ID6Y47D3JAV17A34R9AD/Five+Facts-02.png</image:loc>
      <image:title>Why Story</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589379720018-8CIV0SNI0RAC2VNCII7X/Five+Facts-03.png</image:loc>
      <image:title>Why Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589481873111-15U184F5U1KR4MWC0DUB/welltold-digital-device.png</image:loc>
      <image:title>Why Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589376657822-G8J5AHA2HWI6IF5ZT6DD/welltold-why-story-hero.png</image:loc>
      <image:title>Why Story</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589540430063-RVGRJDEL05JY3U9KM0HG/welltold-why-story-hero.png</image:loc>
      <image:title>Why Story</image:title>
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  </url>
  <url>
    <loc>https://www.welltold.ie/five-facts-1</loc>
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    <lastmod>2020-05-13</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589378341335-5B4JUJIP08FTGJXF0KL8/Five+Facts-01.png</image:loc>
      <image:title>Five Facts - FACT 1</image:title>
      <image:caption>Neuroscience proves that our brains are wired to remember stories way more than bare data, facts, or figures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589378341335-5B4JUJIP08FTGJXF0KL8/Five+Facts-01.png</image:loc>
      <image:title>Five Facts - FACT 1</image:title>
      <image:caption>Neuroscience proves that our brains are wired to remember stories way more than bare data, facts, or figures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589378340865-65UDRRM26I6WYFHYVVRO/Five+Facts-02.png</image:loc>
      <image:title>Five Facts - Because we use calories when we think, our clever minds wont allow us to waste precious energy on information that is a waste of time.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589378341534-9JKK4L19IBD7DR23P5Q4/Five+Facts-03.png</image:loc>
      <image:title>Five Facts - Neuroligically, we cannot distinguish between reading or hearing a story and experiencing it in real life, the same areas of our brain light up regardless.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589378342179-CO9J612PSVYEC68IRRY8/Five+Facts-04.png</image:loc>
      <image:title>Five Facts - When we use story as a tool, we can create a visual narrative that allows for a pattern to begin in the mind of our audience. This makes us memorable.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589378343098-XTQW6O5EAYGW05KYUR85/Five+Facts-05.png</image:loc>
      <image:title>Five Facts - It impacts brain chemistry, Studies show that oxytocin, dopamine and cortisol are released when someone is absorbed in a story.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.welltold.ie/work-on-your-brand</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/8d756b0d-09bf-44db-acc1-16c2253f04a2/Sally+Murphy+of+Welltold.jpg</image:loc>
      <image:title>Work With Me On Your Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/f46e81bc-8c58-46be-863d-15ec3d2cf282/north-star-story-case-studies.png</image:loc>
      <image:title>Work With Me On Your Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1688483228276-OJ5APIJ2US8061ME4FEX/case-study-logo-1.jpg</image:loc>
      <image:title>Work With Me On Your Brand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1688483228461-SMV77GK5G6ZTB98D2PHV/case-study-logo-2.jpg</image:loc>
      <image:title>Work With Me On Your Brand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1688483229373-MNX2B5LTD8OTKE7MJPAI/case-study-logo-3.jpg</image:loc>
      <image:title>Work With Me On Your Brand</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1635338819137-EKHVO97RU0DL6YM1IK5I/Yellow+Testimonial+background.png</image:loc>
      <image:title>Work With Me On Your Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1637862994838-HFMBCN2ILA8XOY57FGGL/north-star-story-quote-banner.png</image:loc>
      <image:title>Work With Me On Your Brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1637921860618-GCP6MC60HBAOPZB65DG9/north-star-story-banner-aw.png</image:loc>
      <image:title>Work With Me On Your Brand</image:title>
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  </url>
  <url>
    <loc>https://www.welltold.ie/storytelling-for-leaders</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/233f3ec3-a68b-4093-9241-45579cf6f101/stellar-identity.png</image:loc>
      <image:title>Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/c5649c19-7b88-4236-a2d1-0ecfba24f2ab/WebRes_SallyMurphy_Welltold_FirechildPhotography-7086.jpg</image:loc>
      <image:title>Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/74c79737-111b-4cf9-bd20-8933961762f0/speaker-podium-5.png</image:loc>
      <image:title>Leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/7525e386-d7b1-4d63-af88-39ccace1bda4/TESTIMONIAL+4.jpg</image:loc>
      <image:title>Leaders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/dc78ecd1-d42d-4e84-a79f-86d737d8023f/stellar+image+3+.jpg</image:loc>
      <image:title>Leaders</image:title>
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  </url>
  <url>
    <loc>https://www.welltold.ie/sceal-up</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/fb32e0a5-d5d8-4b62-b24d-77f7c3fcbec9/welltold-sceal-up-irish.jpg</image:loc>
      <image:title>On Your Culture - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/ccb7afa1-56ff-43c2-b62a-ecfd9eef675a/Copy+of+Janssen+-+Rochestown+-+18th+May-32.jpg</image:loc>
      <image:title>On Your Culture - I tailor each Scéal Up training to meet the needs of my client. Previous topics include:</image:title>
      <image:caption>- Executive Presence - Narrative Skills For Leaders - Conflict &amp; Resolution Skills - Storytelling for CFO’s - Presentation Skills</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1688480966708-VZSWGPVSCLHI9LHUWA32/Sceal-Up-web-banner.png</image:loc>
      <image:title>On Your Culture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1688481523917-Q2T2DGFN7Q4XPJ6IA3P1/Sceal-Up-green-background.png</image:loc>
      <image:title>On Your Culture</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.welltold.ie/home-new</loc>
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    <priority>1.0</priority>
    <lastmod>2025-07-22</lastmod>
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      <image:title>Home</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1588159040518-BLI51U9O03CYT7G572JE/welltold-one-to-one.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/6f04348f-62ac-4c3f-8402-26bf763bc4c8/welltold-brand-story-icon.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1589280167595-7D0SX7PQ5FX8KMI9CK2P/google-client-logo.png</image:loc>
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      <image:title>Home</image:title>
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      <image:caption>Why simple stories help brave leaders ignite change. Perorum nobiscil invendit, cus dolo quo officiendio il invelig nitasse niatis et que parciis everi ad earum nist faccusc imaximp orepuda essitem eos corerem as incto eossima ionsed utem everi ute nit laccabore non et qui audaecu scimi, everum doluptas arume ea sin ellignihilic tem et iust, ut aliqui cum que non cullabo rundae remped ut que di cones maiorem quun</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e57fc02b8396e21b7b7cfe6/1635425802340-10WLCPNY78HXC4FUUSM9/WebRes_SallyMurphy_Welltold_FirechildPhotography-7349.jpg</image:loc>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Book - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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